Every client has different needs, target markets and communications objectives. But they do have one thing in common. They want the best value for money they can get.

Advertising Advantage will tailor your campaign to meet the unique needs of your business. The sample packages below demonstrate the kind of value Leverage gives you.

If you want to:
Drive inbound inquiry
Take orders over the phone
Generate sales leads
Set appointments with qualified prospects
...then you need DRTV.

Whether it's B2B or B2C, DRTV can provide an immediate result.

All our Direct Response clients benefit from our extensive category experience and rigorous post analysis process.

Sample DRTV Package includes:
Production of a high quality DRTV Commercial (like the ones
in the show reel)
PLUS a tailored National TV media plan like this:
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Sample Direct Response TV Package $30,000 + GST
Including Production
DAY SPOT TIME MARKET NETWORK AUDIENCE PPL 18+ (1000S)
FREE TO AIR TV
Mon-Fri 1 x 60 sec 1200-1400 Sydney Seven 56.8
Mon-Fri 1 x 15 sec 1200-1400 Sydney Seven 56.8
Sat 1 x 60 sec 1300-1700 Sydney Seven 72
Sat 1 x 15 sec 1300-1700 Sydney Seven 72
           
Mon-Fri 1 x 60 sec 2300-2400 Sydney Ten 70.4
Mon-Fri 1 x 15 sec 2300-2400 Sydney Ten 70.4
Sat 1 x 60 sec 1200-1600 Sydney Ten 33
Sat 1 x 15 sec 1200-1600 Sydney Ten 33
           
Mon-Fri 2 x 60 sec 0900-1100 Sydney Nine 41.8
Mon-Fri 2 x 15 sec 0900-1100 Sydney Nine 41.8
           
Mon-Fri 1 x 60 sec 1200-1400 Melbourne Seven 59.6
Mon-Fri 1 x 15 sec 1200-1400 Melbourne Seven 59.6
Sat 1 x 60 sec 1300-1700 Melbourne Seven 164
Sat 1 x 15 sec 1300-1700 Melbourne Seven 164
           
Mon-Fri 1 x 60 sec 1200-1300 Melbourne Ten 75.8
Mon-Fri 1 x 15 sec 1200-1300 Melbourne Ten 75.8
Mon-Fri 1 x 60 sec 2300-2400 Melbourne Ten 55.4
Mon-Fri 1 x 15 sec 2300-2400 Melbourne Ten 55.4
Sat 1 x 60 sec 1200-1600 Melbourne Ten 36
Sat 1 x 15 sec 1200-1600 Melbourne Ten 36
           
Mon-Fri 2 x 60 sec 0900-1100 Melbourne Nine 52.6
Mon-Fri 2 x 15 sec 0900-1100 Melbourne Nine 52.6
SUBSCRIPTION TV (Foxtel/Austar)
Mon-Fri 2 x 60 sec  0900-1200  National  Crime & Investigation 13 
Mon-Fri 2 x 15 sec  0900-1200  National  Crime & Investigation 13 
Sat 1 x 60 sec  0900-1200  National  Crime & Investigation 19 
Sat 1 x 15 sec  0900-1200  National  Crime & Investigation 19 
           
Mon-Fri 3 x 60 sec  0900-1200  National Discovery
Mon-Fri 3 x 15 sec  0900-1200  National Discovery
Mon-Fri 2 x 60 sec  1500-1800  National Discovery 14 
Mon-Fri 1 x 15 sec  1200-1500  National  Discovery 11 
           
Mon-Fri 2 x 60 sec  0900-1200  National  Fox Classics 13 
Mon-Fri 2 x 15 sec  0900-1200  National  Fox Classics 13 
Sat 1 x 60 sec  2230-2400  National  Fox Classics 17 
Sat 1 x 15 sec  2230-2400  National  Fox Classics 17 
           
Mon-Fri 2 x 60 sec  0900-1200  National  Lifestyle Food;
Mon-Fri 2 x 15 sec  0900-1200  National  Lifestyle Food
Sat 1 x 60 sec  1500-1800  National  Lifestyle Food 11 
Sat 1 x 15 sec  1500-1800  National  Lifestyle Food 11 
           
Mon-Fri 2 x 60 sec  1500-1800  National  Sky News 14 
Mon-Fri 1 x 30 sec  1200-1500  National  Sky News  16 
TOTAL 56 SPOTS
+ BONUS SPOTS
  $30,000 + GST
INCLUDING PRODUCTION

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